- BRAND

AW LAB is a laboratory of “urban sport style” trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style.

Born in ’97, with the name Athletes World, now has more than 200 shops. AW LAB is part of the Bata group, world leader in the footwear industry, with over 5,000 stores in more than 100 countries.

AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them. The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.



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